When it comes to marketing automation software, there are a lot of options out there. Two of the most popular are HubSpot and Workbooks. They both offer a lot of features, but which one is the best for your business? In this article, we'll compare HubSpot and Workbooks side-by-side to help you decide.

HubSpot

HubSpot was founded in 2006 with the goal of making it easier for businesses to get found online. Since then, they've grown into a comprehensive inbound marketing and sales platform. HubSpot offers a suite of tools to help businesses attract visitors to their website, convert those visitors into leads, close those leads into customers, and then delight those customers so they become promoters of the business.

Attract

The Attract tools help you get more traffic to your website. The main tool is HubSpot's blog software, which is designed to help you write SEO-friendly blog posts that will rank high in search engine results pages (SERPs). HubSpot also offers tools to help you create and optimize your website's pages, as well as tools to help you create and distribute compelling content that will get people to link to your site.

Convert

The Convert tools help you turn more of your website's visitors into leads. The main tool is HubSpot's forms and landing pages tool, which lets you easily create forms and landing pages that are optimized for conversion. HubSpot also offers tools to help you manage your leads and track their activity, as well as tools to help you nurture your leads with targeted email and content.

Close

The Close tools help you turn more of your leads into customers. The main tool is HubSpot's sales software, which gives salespeople the ability to track their interactions with leads and customers, as well as access to a library of pre-written email templates and content. HubSpot also offers tools to help you create and manage your sales pipeline, as well as tools to help you measure and improve your sales performance.

Delight

The Delight tools help you turn more of your customers into promoters of your business. The main tool is HubSpot's customer success software, which gives customer success managers the ability to track customer health and activity, as well as access to a library of pre-written email templates and content. HubSpot also offers tools to help you create and manage your customer success process, as well as tools to help you measure and improve customer satisfaction.

Workbooks

Workbooks was founded in 2007 with the goal of making it easier for businesses to manage their customer relationships. Since then, they've grown into a comprehensive CRM platform. Workbooks offers a suite of tools to help businesses manage their contacts, track their interactions, and close more deals. Workbooks also offers tools to help businesses automate their marketing and sales processes, as well as tools to help businesses manage their projects and tasks.

Contacts

The Contacts tools help you manage your relationships with your customers, prospects, and partners. The main tool is Workbooks' contact management software, which gives you the ability to track contact information, interactions, and deals. Workbooks also offers tools to help you import and export your contacts, as well as tools to help you segment and target your contacts.

Interactions

The Interactions tools help you track your interactions with your contacts. The main tool is Workbooks' interaction tracking software, which gives you the ability to track email, phone, and meeting interactions. Workbooks also offers tools to help you automate your interaction tracking, as well as tools to help you report on your interactions.

Deals

The Deals tools help you close more deals. The main tool is Workbooks' deal management software, which gives you the ability to track your deals, as well as the ability to create and manage your sales pipeline. Workbooks also offers tools to help you automate your deal management, as well as tools to help you report on your deals.

Marketing

The Marketing tools help you automate your marketing processes. The main tool is Workbooks' marketing automation software, which gives you the ability to create and automate your marketing campaigns. Workbooks also offers tools to help you segment and target your contacts, as well as tools to help you measure and report on your marketing performance.

Sales

The Sales tools help you automate your sales processes. The main tool is Workbooks' sales automation software, which gives you the ability to create and automate your sales campaigns. Workbooks also offers tools to help you segment and target your contacts, as well as tools to help you measure and report on your sales performance.

Projects

The Projects tools help you manage your projects and tasks. The main tool is Workbooks' project management software, which gives you the ability to create and manage your projects and tasks. Workbooks also offers tools to help you assign and track your projects and tasks, as well as tools to help you report on your project performance.

Tasks

The Tasks tools help you manage your projects and tasks. The main tool is Workbooks' task management software, which gives you the ability to create and manage your projects and tasks. Workbooks also offers tools to help you assign and track your projects and tasks, as well as tools to help you report on your task performance.

HubSpot vs Workbooks

Features

HubSpot and Workbooks both offer a lot of features. HubSpot offers a suite of tools to help businesses attract visitors to their website, convert those visitors into leads, close those leads into customers, and then delight those customers so they become promoters of the business. Workbooks offers a suite of tools to help businesses manage their contacts, track their interactions, and close more deals. Workbooks also offers tools to help businesses automate their marketing and sales processes, as well as tools to help businesses manage their projects and tasks.

Pricing

HubSpot's pricing is based on the number of contacts in your database. The more contacts you have, the more you'll pay. Workbooks' pricing is based on the number of users. The more users you have, the more you'll pay.

Conclusion

HubSpot and Workbooks are both great options for businesses looking for marketing automation or CRM software. They both offer a lot of features, but HubSpot's pricing is based on the number of contacts in your database, while Workbooks' pricing is based on the number of users. If you're not sure which one is right for you, we recommend trying out both of them and seeing which one works better for your business.