The CRM (customer relationship management) software market is one of the most competitive and fastest-growing segments in the enterprise software industry. There are a plethora of CRM software solutions available, each offering a unique set of features and benefits. In this article, we'll pit two of the most popular CRM software solutions against each other - SugarCRM and Freshsales - and see how they stack up.

Overview

SugarCRM is a customer relationship management (CRM) software solution for sales, marketing, customer service, and support. It is available in both on-premise and cloud-based deployment models. SugarCRM was founded in 2004 and is headquartered in Cupertino, California. The company has a team of over 1000 employees.

Freshsales is a cloud-based CRM software solution for sales and marketing teams. It offers a suite of features including contact management, deal management, task management, and lead scoring. Freshsales was founded in 2011 and is headquartered in San Mateo, California. The company has a team of over 200 employees.

Features

SugarCRM

SugarCRM offers a wide range of features to help sales, marketing, customer service, and support teams manage their customer relationships. Some of the key features offered by SugarCRM include:

• Lead Management - SugarCRM provides a central repository for all your leads. It also offers lead capture forms that can be embedded on your website. You can also import leads from various sources into SugarCRM. The software also offers lead scoring and grading features to help you prioritize your leads.
• Contact Management - SugarCRM provides a central repository for all your contacts. It also offers features such as contact profiles, contact lists, and contact segmentation. You can also import contacts from various sources into SugarCRM.
• Opportunity Management - SugarCRM provides a central repository for all your opportunities. It also offers features such as pipeline management, opportunity stages, and opportunity scoring. You can also import opportunities from various sources into SugarCRM.
• Case Management - SugarCRM provides a central repository for all your customer cases. It also offers features such as case escalation, case assignment, and case closure. You can also import cases from various sources into SugarCRM.
• Account Management - SugarCRM provides a central repository for all your accounts. It also offers features such as account profiles, account lists, and account segmentation. You can also import accounts from various sources into SugarCRM.
• Product Catalog - SugarCRM provides a central repository for all your products. It also offers features such as product profiles, product lists, and product segmentation. You can also import products from various sources into SugarCRM.
• Quote Management - SugarCRM provides a central repository for all your quotes. It also offers features such as quote templates, quote generation, and quote approval. You can also import quotes from various sources into SugarCRM.
• Order Management - SugarCRM provides a central repository for all your orders. It also offers features such as order tracking, order fulfillment, and order invoicing. You can also import orders from various sources into SugarCRM.
• Billing Management - SugarCRM provides a central repository for all your billing records. It also offers features such as invoice generation, payment processing, and refund management. You can also import billing records from various sources into SugarCRM.
• Campaign Management - SugarCRM provides a central repository for all your marketing campaigns. It also offers features such as campaign templates, campaign automation, and campaign reporting. You can also import campaigns from various sources into SugarCRM.
• Email Marketing - SugarCRM provides a central repository for all your email marketing campaigns. It also offers features such as email templates, email automation, and email reporting. You can also import email campaigns from various sources into SugarCRM.
• Social Media Integration - SugarCRM provides social media integration for popular social media platforms such as Facebook, Twitter, and LinkedIn. This allows you to post updates, view profiles, and more from within SugarCRM.
• Mobile CRM - SugarCRM offers a native mobile app for iOS and Android devices. The mobile app offers all the features of the SugarCRM web application. It also offers offline access so you can view and edit your data even when you're not connected to the internet.
• Reporting and Analytics - SugarCRM provides a wide range of reports and dashboards to help you track your key performance indicators (KPIs). It also offers a report builder tool to help you create custom reports.
• Integrations - SugarCRM offers a wide range of integrations with popular business applications such as Salesforce, Microsoft Dynamics, Oracle, SAP, and more.

Freshsales

Freshsales offers a wide range of features to help sales and marketing teams manage their customer relationships. Some of the key features offered by Freshsales include:

• Lead Management - Freshsales provides a central repository for all your leads. It also offers lead capture forms that can be embedded on your website. You can also import leads from various sources into Freshsales. The software also offers lead scoring and grading features to help you prioritize your leads.
• Contact Management - Freshsales provides a central repository for all your contacts. It also offers features such as contact profiles, contact lists, and contact segmentation. You can also import contacts from various sources into Freshsales.
• Opportunity Management - Freshsales provides a central repository for all your opportunities. It also offers features such as pipeline management, opportunity stages, and opportunity scoring. You can also import opportunities from various sources into Freshsales.
• Case Management - Freshsales provides a central repository for all your customer cases. It also offers features such as case escalation, case assignment, and case closure. You can also import cases from various sources into Freshsales.
• Account Management - Freshsales provides a central repository for all your accounts. It also offers features such as account profiles, account lists, and account segmentation. You can also import accounts from various sources into Freshsales.
• Product Catalog - Freshsales provides a central repository for all your products. It also offers features such as product profiles, product lists, and product segmentation. You can also import products from various sources into Freshsales.
• Quote Management - Freshsales provides a central repository for all your quotes. It also offers features such as quote templates, quote generation, and quote approval. You can also import quotes from various sources into Freshsales.
• Order Management - Freshsales provides a central repository for all your orders. It also offers features such as order tracking, order fulfillment, and order invoicing. You can also import orders from various sources into Freshsales.
• Billing Management - Freshsales provides a central repository for all your billing records. It also offers features such as invoice generation, payment processing, and refund management. You can also import billing records from various sources into Freshsales.
• Campaign Management - Freshsales provides a central repository for all your marketing campaigns. It also offers features such as campaign templates, campaign automation, and campaign reporting. You can also import campaigns from various sources into Freshsales.
• Email Marketing - Freshsales provides a central repository for all your email marketing campaigns. It also offers features such as email templates, email automation, and email reporting. You can also import email campaigns from various sources into Freshsales.
• Social Media Integration - Freshsales provides social media integration for popular social media platforms such as Facebook, Twitter, and LinkedIn. This allows you to post updates, view profiles, and more from within Freshsales.
• Mobile CRM - Freshsales offers a native mobile app for iOS and Android devices. The mobile app offers all the features of the Freshsales web application. It also offers offline access so you can view and edit your data even when you're not connected to the internet.
• Reporting and Analytics - Freshsales provides a wide range of reports and dashboards to help you track your key performance indicators (KPIs). It also offers a report builder tool to help you create custom reports.
• Integrations - Freshsales offers a wide range of integrations with popular business applications such as Salesforce, Microsoft Dynamics, Oracle, SAP, and more.

Pricing

SugarCRM

SugarCRM offers three pricing plans - Professional, Enterprise, and Unlimited. The Professional plan starts at $35 per user per month. The Enterprise plan starts at $40 per user per month. The Unlimited plan starts at $150 per user per month. SugarCRM also offers a free trial.

Freshsales

Freshsales offers three pricing plans - Sprout, Blossom, and Garden. The Sprout plan starts at $12 per user per month. The Blossom plan starts at $25 per user per month. The Garden plan starts at $49 per user per month. Freshsales also offers a free trial.

Conclusion

Both SugarCRM and Freshsales are popular CRM software solutions with a wide range of features. However, there are some key differences between the two products. SugarCRM is more suitable for larger organizations as it offers more features and scalability. Freshsales is more suitable for small to medium-sized organizations as it is more affordable and easier to use.